When asked small business owners about their understanding of web marketing activities, the reply is straight forward. However, having a website and marketing on the internet are two very different things. Although having a website is an important pre-requisite to web marketing but is only the beginning is meaningless if nobody knows about it.
Technically, a website is simply a collection of documents, images, and other electronic files that are publicly accessible across the internet. In order to achieve online marketing success you don’t just need a website but you need a Killer Website.
What do I mean by Killer Website? Put simply, your site needs to be designed to meet your online objectives and should be developed with your target market in mind and not to please the artistic geniuses of you and the website developer.